MUMBAI: The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them.

And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series --- ‘Live Open'. The W-Series is presented by Rupa & Co. Limited, a leading knitwear company in India, covering the entire range of knitted garments from innerwear to casual wear.

The new Macroman philosophy goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one. The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands.

Speaking about the new positioning and campaign, Macroman & Macrowoman president & brand director Vikash Agarwal said, “Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.”

Agarwal said, “Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living." Kapoor said, “I am sure that today’s youth will relate to 'Live Open'."

Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. It also intends to enhance its distribution and open several exclusive outlets in India. The brand's superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.