BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with the Indian festival season just around the corner, the company has planned an integrated 360 degree campaign.

The car comes with new features that include Apple CarPlay, a first for an Indian car, and is going to be available at an introductory special price during the Diwali season.

The campaign includes television, print, outdoor, in-store, internet and BTL activities. The campaign creatives are by Hakuhodo Percept, while digital creatives are by internet marketing agency Grapes Digital and public relations are by Avian Media.

“Hakuhodo will be integrating creatives across all mediums, including creatives by other agencies,” revealed a source at Maruti. “Within a day or two you will see TVCs play across your screens.”

Maruti plans to sell the five petrol and four diesel variants of the Baleno through its recently launched chain of premium exclusive automobile retail outlets Nexa.

Maruti regional manager (new channel) South unveiled the Belenao as well as the first preview of the TVC to be aired in Bengaluru yesterday.