KOLKATA: Godrej Properties Limited (GPL), the real estate arm of the Godrej Group, has garnered over 20 per cent of its overall sales from non-resident Indians (NRIs) across the globe, thanks to the marketing initiatives it took to engage with the NRIs.
“With a diverse portfolio spanning across product segments and our presence in over 12 cities across India works strongly in our favour. In addition to this the various initiatives we undertake to reach out to the NRI audiences have resulted in the company garnering over 20 per cent of overall sales coming from NRIs across the globe,” said Godrej Properties EVP- sales and marketing Girish Shah.
On the initiatives taken by the company, Shah said, “The company uses a two pronged approach to tap the NRI markets and increase its global footprint.”
Right from participating in various real estate exhibitions, high networked individuals (HNI) meets, community events to connecting with the overseas channel partners, the company has a structured approach to targeting the international markets.
The company has a strong empanelment process for its channel partners abroad. “The channel partners are treated as an integral part of the sales and marketing network of GPL and given all the help and support as and when required by them. From product trainings to collateral support, special attention is paid to all the needs of the international channel partners,” he informed.
“Regular and ongoing product trainings are conducted to aid the channel partners given the fact that GPL has a wide product mix across various locations in India,” he further explained.
The entire effort is directed at making the channel partners true representatives of the brand and ensuring accurate information is passed on to the customers.
Godrej Properties also looks at opportunities to leverage its brand with prospective customers during the festive season. “GPL has sponsored and also participated in many community related activities where there is a sizeable Indian community present like Gujarati Samaj Navaratri and Durga Pooja celebrations in Australia,” he said.
The company is also associated with financial and professional associations, thus bringing together skilled and successful professionals of Indian origin. “The company also organises seminars related to current economic situations and various investment options in the Indian real estate industry from time to time to engage with audiences,” he concluded.
