MUMBAI: Future Lifestyle Fashions premium fashion brand for men and women Giovani has roped in Fawad Khan as its brand ambassador.

Launched in 2000, the brand was acquired by Future Lifestyle Fashions last year, with an aim to make it India’s No.1 Suits & Jackets brand. The brand was re-launched at a fashion show in Mumbai.

Khan said, “I’m very delighted to be associated with Giovani as the brand ambassador. The Italian Cuts and the detailing that goes in to making a Giovani suit makes it look classy, elegant and refined. It compliments my personal style.”

Future Lifestyle Fashions brand division Indus League CEO Rachna Aggarwal added, “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I've seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association with Fawad Khan will elevate the brand image and helps us reach out to wider customer base.”

Giovani is present in over 100 retail touch points in India spread across both exclusive brand stores and shop-in-shop.