MUMBAI: Freecharge, one of the pioneers in online mobile recharge has been named as the presenting partner for Delhi Dynamos which is one of the eight teams in the ongoing Hero Indian Super League (ISL). The association was activated by media agency MEC and GroupM ESP and will be leveraged on the digital platform and other channels through a series of social media contests and sweepstakes and other content.

The contests will run for the complete season which ends in December.

Freecharge CEO Alok Goel said, “As a young and aspirational brand, associating with football was a natural fit for us. We are happy to contribute our bit for the promotion of 'the beautiful game' in our country. Delhi Dynamos is an exciting team and we hope this turns out to be a mutually beneficial partnership.”

MEC India head brand activation Sidhraj Shah commented, “Freecharge as a young vibrant brand has already struck a fantastic chord with the youth. Given that football is the ultimate water-cooler sport amongst youth, this association between Freecharge and Delhi Dynamos is a perfect match.”

Freecharge is a concept where customers can recharge their prepaid, DTH or data cards subscriptions practically for free - because they get equal-value discount coupons from big brands such as McDonalds, Costa Coffee, PVR cinemas, Cafe Coffee Day etc.

GroupM ESP specialises in evaluating, negotiating, developing, activating and measuring strategic content platforms and partnerships around movies, music, sports, live, celebs, characters and causes. Delhi Dynamos, owned by Den Networks, are the football team to hail from the nation’s capital.