MUMBAI: Shram Daan Diwas 2013, an initiative by Fevicol Champions’ Club (FCC), bagged the prestigious Loyalty Awards for Best CSR initiative category. Shram Daan Diwas, an annual event of Fevicol Champions Club, was organized on 20th December 2013. 22000 contractors and wood workers across 145 cities in India came together to donate a day of their labour towards repair work at almost 325 needy institutes. This year the focus was on institutions caring for underprivileged children. Over 40,000 kids were impacted through this initiative.

Mr. Prabhakar Jain, Global CEO, Fevicol Division, Pidilite Industries upon receiving the award said, “We are proud and honoured to have achieved this feat. We thank the institution of Loyalty Awards for recognizing the hard work done by the FCC members. It is an inspiring and motivating initiative by FCC and we are humbled by their heartfelt gesture.”

In Mumbai, over 600 FCC members participated in the Shram Dan Diwas by conducting repair work at over 21 needy organizations including schools for specially abled, municipal schools, and government schools. This unique community initiative witnessed the woodworkers and contractors conduct their activities across various beneficiary schools and institutions.

FCC is an exclusive club for wood working contractors launched in 2002. In 2011, on the eve of its anniversary celebration, FCC members vouched to donate a day of their labour towards the betterment of the underprivileged section of the society at large the materials and other supplies thus required are given by Fevicol, absolutely free. Shram Daan Divas is a social welfare outreach initiative from FCC and is conducted with the sole purpose to augment and uplift the socio – economic section of the society by mending or repairing the broken furniture. Shram Daan Divas has grown leaps and bounds by making a mark and entering into Limca Book of Records, Asian Book of Records among others.

 The Loyalty awards were given away as a part of the Loyalty Summit and are the premier awards for the loyalty programs in the Industry.