MUMBAI: Bridgestone India has expanded its reach in the south region with inauguration of two concept stores in Bangalore.

The launch of concept stores in Bangalore aims to revolutionise tyre buying experience, with a focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers; reliability of products; transparency in operations and promote eco-friendly products and environment both in the store and outside.

With the focus to cater the customers from in and around Bangalore with the product portfolio that Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres  to the all new experience of enabling the  customers to view tyres as a critical purchase item which ensures their safety at all times.

Bridgestone India snior general manager sales & marketing - PSR Vaibhav Saraf said, “We are pleased to launch our two new concept stores in Bangalore. This is a unique retail concept that is part of our significant expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of safety, reliability and environment friendly norms that will adhere to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”

Distinctively planned, designed and built on the concepts of safety, reliability and eco-friendliness, the store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.