MUMBAI: Online store bluegape.com launched its official Indian Premier League (IPL) merchandise collection for sale on 13 April.

The website is the exclusive merchandise partner for the entire IPL collection. The merchandise includes posters, coffee mugs, wall clocks, laptop skins, cushion covers, mouse pads and table art.

"IPL is extremely popular among Indians. People in India are great cricket fans and IPL is something that projects the game format at the world stage. We saw an opportunity with great potential in terms of the market and decided to launch the official merchandise," said bluegape.com chief executive Sahil Baghla in a statement.