NEW DELHI: Even as social media continues to make inroads in various ways to reach out to the common man and create awareness of various facilities, BBC Media Action (India) Ltd has bagged the social media award at the FICCI Healthcare Excellence Award for 2015.

The awards have been given in 10 categories and BBC Media Action shares the award in social media with Drashti Netralaya of Dahod in Gujarat.

BBC Media Action in India has been using media to improve health, rights and resilience since 2001.

It has a strong focus on maternal and child health. Its innovative projects in the states of Bihar, Madhya Pradesh and Odisha help increase knowledge and improve health of mothers and children using a combination of TV, radio, online, street theatre, outdoor advertising and mobile phones.

Helping to decrease the incidence of bonded labour is another major area of its work. It is one of seven countries that took part in Climate Asia, Asia's largest survey to date investigating people’s everyday experiences of climate change.