MUMBAI: Ogle, India's largest premium on-demand streaming platform growing, successfully partner with the Lakme Fashion Week/Winter Festive 2015 as the official 'Live Streaming Partners'. With more than 65k viewers across 57 cities and 24 countries glued onto their connected devices, this was a definite success story for the platform and establishes their leadership in the premium space.
Here are the 5 fascinating factors that made Ogle- LFW Live Streaming a successful collaboration:
1. ‘Front Row Experience at your Convenience’ :Providing millions of people with direct and live access to the exclusive contents of the Lakme Fashion Week,Ogle thrivingly delivered 'The Front Row' kind of an experience through the user’s connected devices. The live streaming gave viewers the access to watch exclusive on-stage and back stage happenings, watching their favourite bollywood celebrities walking the ramp or walking down the red carpet, and also to watch the interviews of their favorite designers and models. The Ogle-LFW ‘Live Streaming Partnership’, redefined fashion altogether.
2. Not in your city, yet in your city: For all the fashion enthusiasts all over India who missed out on physically attending the Mumbai Lakme Fashion Week, Ogle made sure you are not disappointed! Exclusive live streaming of the entire event and other behind the scenes footage and interviews, anyone from any part of the country could witness the Lakme Fashion Week Winter Festive 2015 happening in Mumbai live through any connected device.
3. Increase in viewership: The live streaming attracted people from more than 50+ cities in India, who otherwise would not have access to the Fashion Week. It was the best platform offered for people across the nation and led to a drastic increase in the viewership of the prime event. The approximated number of viewers through the Ogle link was more than 60k.
4. A buffer free experience: Ogle streams almost buffer free at bandwidths as low as 0.5mbps making streaming in India a realistic and stressfree experience. Expanding this experience beyond just movies and shows, Ogle tied up with Lakme Fashion Week and live streamed the entire event and other activities at high visual quality and without any disturbances for anybody in the country and not just their subscribers.
5. Traction for the prime event through social media: Ogle's social media efforts toward Lakme Fashion Week across Facebook, Twitter and Instagram have reached out, in total, to almost two million users. Over the course of a week, the dedicated hashtag #OgleLFW was circulated to over one million unique users online, in conjuction with Ogle's meticulous live coverage of Lakme Fashion Week that served to further enhance their social inlfuence. Narendra Kumar, SapnaBhavnani, Ritu Kumar and other prominent designers and Lakme Fashion Week attendees were engaged, significantly expanding Ogle's digital presence to include new audiences.
Sharing his views, Chairperson, Ogle Technologies Group Pritish Nandy says,“Ogle’s association with Lakme Fashion Week has been a great initiative both from a brand and messaging standpoint.Standing for providing curated cult content, Ogle was able to provide real time packaging of content that was accessed across the nation. We are committed to this partnership and will only growfrom strength to strength in the coming months.”
IMG Reliance Head Fashion Saket Dhankar said, “Lakmé Fashion Week has always been at the forefront of innovation and we continued the trend this season with our live streaming partners Ogle. LFW Winter/Festive 2015 was streamed live through 6 different cameras, capturing exciting on-ramp and behind the scenes action from the Main Show Area, Jabong Stage, Red Carpet, Model Line-up area, the Celebrity room and other areas across the venue. We are delighted to have Ogle on board as our long term partners and hope to continue creating exciting content for fashion fans across the world."
