MUMBAI: The Advertising Club has named Aditya Birla Group chief marketing officer - financial services Ajay Kakar as the chairperson and Madison Media & OOH group CEO Vikram Sakhuja as the co-chair for this year's Effies. The awards ceremony will be held at the sea-side lawns Hotel Taj Land's End, Mumbai on 15 January, 2016.
The Effies are marketing communications awards given yearly by Effie Worldwide Inc. Effies provides recognition to campaigns for their direct impact on return on investments for a brand at the market place with special attention given to effectiveness and results. In its 15th year, Effies will celebrate not only the advertising agency behind the campaign, but also the client.
Commenting on their appointment, The Advertising Club president and Colors CEORaj Nayak said, “The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry.”
Kakar said, ''Over the past four years that I have chaired the Effies, I have seen growing support and participation. Every year has broken the record entries and numbers of participating agencies, from the previous year.I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year's Effies will again beat last year's record. And be even bigger and better.''
Added Sakhuja, “For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies, which is the undisputed champion of effectiveness in India and worldwide.”
Earlier this year, Kakar and Sakhuja were also inducted as the new office bearers of The Advertising Club. While Sakhuja was elected as the secretary, Kakar was elected as the joint secretary.
