MUMBAI: Television format creator and distributor Endemol is expanding into Israel. It has bought a controlling stake in Israeli company Kuperman, which will be re-launched as Endemol Israel.

Kuperman co-owner Elad Kuperman will be Endemol Israel CEO. Ynon Kreiz who used to be Endemol chairman and CEO, sold his 50 per cent stake in Kuperman to Endemol and will exit the company.
 
The plan will be to invest in developing original content. Endemol Israel will also produce Endemol?s international formats for the Israeli market.