Bangalore: Imagine your child walking on field, hand-in-hand with some of the world?s finest cricketing heroes, at the Grand Finale of the world?s most watched cricketing extravaganza! Introducing the Vodafone SuperFan Junior contest, a first-of-its-kind initiative, Vodafone India is providing a unique opportunity for 22 young boys and girls aged 6-12 years across India. The contest allows the kids to participate and win a dream come true experience of grand reception and a chance to walk hand-in-hand on field with 22 of the world?s finest cricketing heroes competing at the Grand Finale of IPL 2013, at Eden Gardens, Kolkata, on 26th May 2013.

Vodafone is the only brand to be associated with IPL since its inception in 2008. The Vodafone Superfan Junior contest takes a leaf from the immensely popular Vodafone SuperFan contest which has already drawn lakhs of responses from aspiring winners across the country.

Vodafone Superfan Junior will be selected basis the entry by Eligible Subscribers who need to be the parents or guardians of the children.

The selection of the Vodafone Superfan Junior shall be based on the selection mechanism outlined on the website www.vodafone.in/superfanjunior.

To enter, the participants must send an image to the Organizers either as an email or as a direct transfer on the website.
After uploading on the website, the participants will be asked to gather vote on their images. The image with the most votes will be chosen as the Vodafone Superfan Junior.

22 such kids will be selected by an independent panel of experts.

There is additional excitement in store for the Vodafone Superfan Junior winners. As part the large digital presence, Vodafone has often created crowdsourcing activities, especially on the Facebook page (facebook.com/zoozoo). As a natural extension of this belief to tap the creative energies that the ?faceless crowd? on the internet brings, Vodafone has collaborated with Talenthouse for a creative cricket kit design that will be worn by the 22 Vodafone Superfan Junior winners as they take centrestage at the IPL finals.

Throwing light on the simplicity of the Vodafone SuperFan Junior proposition, Anuradha Aggarwal, Senior Vice President ?Brand Communications and Insights, Vodafone India said, ?IPL is certainly the biggest mass-media property in the country. The Vodafone SuperFan contest has worked extremely well for us, giving us invaluable efficiency of reach with customers across the country and has helped us engage very closely with them. With the launch of Vodafone Superfan Junior, we are taking another innovative lead, presenting a never before opportunity in Indian sport, to children, who are a key emerging audience base. The gratification of providing these 22 winners with grand reception and a chance to walk onto the field hand-in-hand with their dream heroes at the T20 final makes this a larger than life experience.?

In addition to Vodafone SuperFan and Vodafone JuniorFan, there are a host of other initiatives that Vodafone has been conducting, to enhance buzz and excitement for its customers during the 53 day long IPL tournament. Each activity has been conceptualized to delight and enthrall cricket lovers, watching this tournament at the stadium and on television.

MUMBAI: Talenthouse India, a Reliance Entertainment division, and telecom major Vodafone partner to provide a slice of 2013?s action to the audience through a unique opportunity at the biggest cricket finals of the year.

Through crowdsourcing, Talenthouse invited upcoming fashion and graphic designers or anyone with a creative sensibility to design and get a chance to create fresh designs for the kit that includes a jersey and a cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League finals in Kolkata.

Talenthouse received a pool of jersey and cap designs created in Vodafone?s primary colours of red and white reflecting Vodafone?s personality, focusing on the brands playful yet professional attributes. The IPL is undoubtedly bigger than any fashion show, and the winner?s designs will be seen by millions who tune in for the final as the kids will lead the players out to the field.

Fans are invited to view all designs submitted on www.talenthouse.com and vote for their favourite design. The winner will be announced on 18th May 2013 and will receive a whopping Rs 1, 00,000 as prize money and also stands a chance to win 2 match tickets to the biggest cricket final of the year.

Suresh Rangarajan, Associate Vice President Public Relations, Vodafone says, ?As part of our large digital presence, we?ve often created crowdsourcing activities, especially on our Facebook page (facebook.com/zoozoo). As a natural extension of our belief that we need to tap into the creative energies that the ?faceless crowd? on the internet brings, we collaborated with Talenthouse for a creativeactivation during the IPL. This features primarily a cricket kit design to be worn by 22 kids chosen to represent Vodafone at the IPL finals. The kids will walk out with the 22 players onto the field before the finals. As a brand, our philosophy has been to create activities to drive deeper engagement with fans. We believe that the Talenthouse activation represents a great opportunity for artists to work on one of the buzziest brands during the IPL, and also for Vodafone to co-create a presence for our brand with some of the new talent in the country.?

Mr. Arun Mehra, CEO, Talenthouse says, ?This IPL season Talenthouse has scored a six with Vodafone. With all brand managers geared up with their innovative marketing and activation campaigns for the most awaited sports extravaganza, Talenthouse?s crowdsourcing initiative is a game changer in the already chaotic sports arena. This season the benefits of crowdsourcing cannot be ignored, Talenthouse has enabled Vodafone to innovate with the creative community by letting the crowd contribute with their designs enticing a multiplier effect among fans resulting into high engagement. We have high expectations from our association with Vodafone, as we work toward providing participants with opportunities and our community will be motivated to showcase their work on the country?s biggest sporting stage.?