MUMBAI: English movie channel movies Now will celebrate the festive season with all the 22 James Bond movies.

Movies? Now?s initiatives coincide with 007 celebrating its 50th anniversary and the world waiting for the release of ?Skyfall? on 1 November.

Bond has been played by Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. The 22 film series have grossed over $4 billion worldwide, making it the highest grossing franchisee ever.

The property will be supported with a marketing blitz and will be promoted on television, digital, Caf? Coffee Day, Cinema activation and through various tie ups. In an association with James Bond latest blockbuster that releases in cinemas ?Skyfall?, Visit Britain and Raddison Blu, Edwardian London viewers a chance to vote for their favourite bond and live the Bond LifestyLe in London.

Winners will get the opportunity to stay at the Radsisson Blu, Edwardian London, visit The Aston Martin Headquarters in Warwickshire, they will also get a private tour of the Royal Naval College where ?Skyfall? was filmed. They will also get to see and visit the National Gallery and O2 which is one of the most popular entertainment venues of the world.

TV will spearhead the marketing launch of the property with over 2000 ?All The Bonds? spots broadcast across the top TV networks in the country. Keeping in line with the strategy of engaging digital audiences Movies Now will engage with over 1.8 million fans on its Facebook page through the contest, besides Facebook various websites with high traffic will be leveraged to promote the mega gratification as well.

Viewers can now access the contest on their fingertips. Mobile banners on the best apps will ensure maximisation of entries. An Out of Home plan has been rolled out across Mumbai, Delhi, Bangalore, and Kolkata at prominent malls and metro stations through ooh units. There will also be branding in theatres along with teaser spots and wash room stickers.

Print ads will also be seen on the day of launch to create high impact and strengthen the campaign. Fans can also step in to Caf? Coffee Day to enjoy six beverages named after all the six James Bond actors.