MUMBAI: To use a cricket analogy, television is going to go  even  more on the backfoot while online video shall come

MUMBAI: No social media for kids.

MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc.

Mumbai: As brands navigate the complexities of a dynamic marketplace, a new trend is emerging: the preference for gen

Mumbai: In an era where digital touchpoints are multiplying, understanding the nuances of Customer Acquisition Cost (

Mumbai: Social media has undeniably become an integral part of our lives.