MUMBAI: Universal Television, a channel of US media conglomerate NBC Universal, has signed a first-look development deal with Eva Longoria for ?Desperate Housewives?, it was announced jointly byNBC Entertainment president, alternative, late night programming Paul Telegdy and NBC Entertainment president Jennifer Salke.

Terms include a non-writing, executive producer agreement with Longoria and her production company, UnbeliEVAble Entertainment.

Telegdy said, "Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for ?Ready for Love,? which is shaping up as a terrific and upbeat series. She is passionate, fully engaged and has keen instincts for putting together a winning formula for her shows that always bear her imprint."

Salke said, "We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship. She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio."

Longoria said, "I am thrilled and excited to join Universal Television on what promises to be a wonderful and creative partnership, especially given all of the recent success at both the studio and the NBC network. The collaboration between UTV and my production company, UnbeliEVAble Entertainment, on our ?Ready for Love? project has been extraordinary. Looking ahead it will be fun to find and develop unique scripted and non-scripted shows that excite television audiences."