MUMBAI: The final edition of the Champions Trophy takes place next month in England. According to guidelines issued by The International Cricket Council (ICC) a news broadcaster may broadcast a maximum of five and a half minutes of fresh footage per day.

It is the same as what the BCCI allows for the on-going IPL. The total number of broadcasts of footage is restricted to a maximum of two exhibitions per hour of broadcasting. No more than five and a half minutes of footage including repeats may be broadcast per hour of broadcasting.

There must be at least a 30 minute delay following the broadcast of any live footage by the host broadcaster (Star Sports) before this footage may be used by a news channel. News channels can interrupt regular content to broadcast footage using the caption ?Breaking News? or such equivalent, for a period not exceeding 15 seconds and for no more than one exhibition of footage within 30 minutes following the broadcast of such Live Footage by the official/host broadcaster.

This could be to report the achievement of an milestone by a player (for example, a hat-trick of wickets falling, 100 wickets being taken, or 1,000 runs being scored) or other exceptional events that may occur during any Match of the Event.
Footage the ICC says may only be used for news reporting of the results of the match and not for the purpose of analysis including by way of review or comments by experts, ex-cricketers, anchors, analysts or presenters.

News Broadcasters are not permitted to use any footage to make their own compilation or ?mix? the footage with footage from other television events, sports events, documentaries, interviews, etc. No use of any footage is permitted in any circumstances for any commercial purposes.

The news broadcaster shall not carry any advertising, sting, logo, graphic and/or any other commercial activity (including on a ticker) whatsoever immediately before, immediately after, or during the broadcast of footage (or any clip thereof) in a news programme and no association shall be created, suggested or implied between the use of footage and any third party brand or product.

Courtesy bugs acknowledging IDI and FSS must be pasted by news channel with due prominence, throughout the broadcast of any footage.

MUMBAI: Sports channel Star Sports, which is a part of Fox International Channels (Fic) Asia, has collaborated with global lubricants brand Shell Advance to develop an adventure travel series ?Freedom Riders Asia?, a turbo-injected programme that celebrates man and motorcycle on the move.

Hosted by biker Charley Boorman, ?Freedom Riders Asia? will see him pair up with local bikers from each country and embark on a journey to explore the colourful Asian cultures of India, Malaysia, Indonesia, Philippines, Vietnam and Thailand over six episodes starting from 15 May.

Over the course of each episode, he will engage with the local biking communities and experience the delights of the city and its people, as well as partake in unique activities that celebrate the distinctive motorcycle cultures of each country?..all on one tank of petrol.

Working closely with Shell, ?Freedom Riders Asia? was conceptualised and developed by the broadcaster with the programme concept of having one man on one bike with one tank of petrol embark on a road trip of a lifetime.

Fox One Stop Media senior VP Simeon Dawes said, ? ?Freedom Riders Asia? has been developed specifically for an Asian audience to meet the growing demographic of adventure and travel enthusiasts. We are confident that audiences in Asia and beyond will appreciate and enjoy the places and activities that Charley will visit and experience, especially due to the local colours and flavours showcased.?

?This collaboration is of particular significance as it marks the first time Star Sports has embarked on a project of such nature since becoming part of the FOX International Channels Asia network. We are delighted at being able to work closely with Shell Advance to produce this new programme format aimed at further engaging with our audiences on a deeper level.?

Shell Advance Global Brand Manager Kar Tai Koh said, ? ?Freedom Riders Asia? is all about celebrating and connecting bikers around Asia, while offering an entertaining travel and adventure experience to a wider audience. Importantly, through Charley, it is also a further expression of what Shell Advance stands for - enabling bikers to enjoy every ride and experience freedom through effortless mobility on the road.?

In addition to being broadcast and promoted on Star Sports, ?Freedom Riders Asia? will also aim to reach out to a significantly wider audience, through the promotion of the programme across Fic Asia?s family of channels such as Fox, National Geographic and FX, thus giving the programme a large promotional exposure.