MUMBAI: Sab, the second Hindi general entertainment channel (GEC) from Sony Entertainment Network, is launching a new show to target kids.

Titled ?Baal Veer?, the show will premiere on 8 October and will air Monday to Friday at 8 pm.

The channel had earlier launched properties like ?Ring Wrong Ring? and ?Gilli Gilli Gappa? to target kids.

?Baal Veer? is being produced by Optimystix.

Sab TV EVP and business head Anooj Kapoor said, "It?s a very large scale venture from our side which is a mythical fiction. We have upped the production value and quality and even the scale at which TV shows are made today. It?s a landmark show for Sab TV as its a totally new genre of magic and special effects. A family entertainer and a visual delight, all in one!"

It is a show about a child bestowed with godly powers, who shuttles between earth and fairyland. His sole motive is to save young kids like himself, from bullies and any injustice against them. In the course of his travel between the two realms is when he meets two earthlings, Manav and Meher, who eventually become his dear friends. Manav and Meher are often troubled by older kids and treated insensitively. Baal Veer comes to their rescue with the powers of his wand causing much comic mayhem in the process but as the proverb goes, all is well as it eventually ends well.