MUMBAI: The future of the reality television genre is good, particularly with the emergence of digital media. However, the genre is a loss leader for general entertainment channels, despite the fact that it brings in audiences and helps accumulate GRPs (gross rating points). These were some of the points made at a session during the Fusion 2013 conference organised by IMC.

Actress Poonam Dhillon, who took part in Bigg Boss, noted that reality shows are not scripted but manipulated. She, however, agreed that reality shows gave people from small towns an opportunity to show their talent.

"They know how people will react after seeing them for two weeks, day in and day out. Drama, negativity and things that are not pleasant are looked for as channels feel that this is what drives eyeballs. We have to remember that youngsters watch these shows and therefore it is important to offer something that will inspire them," Dhillon said.

Indiantelevision.com Group CEO and Editor-in-Chief Anil Wanvari noted that while serials and soaps form the staple diet of Indian television, it is reality shows that give spikes in ratings.

"The reality shows accumulate GRPs. Youth targeted channels like MTV and Bindass also do reality shows. ?Roadies? has developed a cult following. Youngsters connect to real stuff. Reality also has sub-genres like talent shows and voyeuristic shows like ?Bigg Boss?. Situations are built into reality shows to see participants? reactions," said Wanvari, while speaking at the ?Reality Shows on TV: Beyond Entertainment and Voyeurism? session.

Wanvari noted that a quiz show like ?KBC? went into reality TV by offering back stories of participants which wasn?t done before. He also pointed out that as a reality show goes through more seasons, the core audience sticks to it.

He bemoaned the fact that reality shows in India are toned down compared to what is seen abroad. "Bigg Boss was told to tone down or it would be in trouble," he averred.

People magazine editor Saira Menezes opined that reality shows are not actually real; it is hyper reality that people are put into. "People have to decide what reality they want to be put into. To succeed, participants have to figure out the object and intent of a show. With Dance India Dance, this is clear. With Big Boss a participant needs a storyline to standout and survive. Reality TV will grow. It is democratic and offers opportunities for people in small towns," she stated.

Actor Kabir Bedi who moderated the session, spoke about his experience in Italy doing ?Celebrity Survivor?. One thing he learnt was that people would do anything to win.

Dhillon concurred. "There is a lot of prize money at stake as well as adulation on TV. Reality TV can be cruel. Judges can put people down. Participants sometimes can get depressed," said Dhillon.

Wanvari said that TV is gaining from social media and the reality genre is no exception. "Social media allows you to tune into a show when you want to. It allows for interactive experiences. You could have short format content, clips on YouTube. Producers may cut content especially for the web. This is already happening in Europe and Asia and it will also happen in India," he added.

MUMBAI: Reality TV producer Mark Burnett has teamed up with technology company ACTV8.ME, to usher in a whole new world of audience participation and integration with television. Now, anyone with an iPhone, iPad, or Android device will be able to interact, socialise, consume, share and participate in real time, all while watching his or her favorite TV shows.

Burnett‘s successes include Survivor (currently in its 23rd season) airing on CBS; The Voice, which starts its second season in February 2012 on NBC; The Apprentice and Celebrity Apprentice on NBC, Shark Tank on ABC. He also produced the 2011 Emmy Awards; the 2010 and 2011 People‘s Choice Awards; and the 2011 Spike Video Game Awards, which aired this past weekend. Since 2007, Burnett has also served as the executive producer for the MTV Movie Awards.

In making the deal with ACTV8, Burnett explains, "It has always been my dream to create a deeper and more engaging relationship with the audiences of our shows. ACTV8 enables us to give the audience exactly what they want: interactivity, metadata, behind the scenes views, scoops and insights, social relevance and connectivity. Today‘s audience brings a whole new set of expectations from the shows they connect to and embrace. ACTV8 allows our content to take a much more important and relevant position for consumption within the changing lifestyles of our viewers. This breakthrough technology serves to foster a world of New Era TV Networks."

ACTV8 delivers what it calls a "complete global media integration platform." The platform synchronizes a user‘s mobile device or tablet to any live or recorded video broadcast and not only provides rich interactive content to the user‘s device related to the programming, but also feeds viral hooks into Facebook and Twitter. With its proprietary technology, ACTV8 has married broadcast and cable television to the two largest social media platforms on the planet, and then made this all interactive, thus creating the ultimate ?ber-platform. Their powerful technology enables ACTV8 to deliver a host of program enhancements, line extensions, quizzes, trivia, gaming and sales experiences in conjunction with any TV programming.

ACTV8 founder/CEO Brian Shuster explains, "ACTV8 represents an altogether new model for digital media creation, interaction and distribution. ACTV8 creates a world where viewers won‘t skip branded messages and integration, because ACTV8 unlocks their value for consumers. We are working with the largest brands in the world to enrich their connection to the consumer and establish new relationships between their brands and their audiences."