Bombay Shaving Company ropes in Rannvijay Singha as the face of its trimmer range
Mumbai: Bombay Shaving Company (BSC) has signed Rannvijay Singha in an exclusive endorsement deal.
MUMBAI: India?s first youth adventure reality show MTV Roadies is back with its tenth season with a modified format. The tenth season is named ?MTV Hero Roadies X - Battle for Glory? and will have a face-off challenge between the mastermind of MTV Roadies Raghu Ram and the boy who won the show?s debut season Rannvijay.
The auditions for the tenth season kick off on 31 October with the first stop being Pune, followed by Delhi, Chandigarh and Hyderabad.
In the new season, contestants will be part of two teams. The new Roadies selected will be on Rannvijay?s team while Raghu will have a team of ex-Roadies who have had an interesting journey on the show.
Ram said, "This year, Roadies completes a decade as the definitive reality show for the youth of India. And in its 10th year, Roadies enters the new era, where the new struggles with the old for its true place. Is it time for a new generation of Roadies? This question will be answered as Rannvijay, the mainstay of Roadies, takes on the old establishment and its way of getting things done. This season is all about the winds of change, as the new challenges the old in a battle for glory."
VJ Rannvijay explains said, "Raghu and I have always been on the same team. This is the first time that we will be competing against each other due to conflict of opinion. The decade season of MTV Roadies will be packed with excitement and thrill, like all other seasons. I am sure the fans of the show will enjoy and look forward to the season."
MTV India EVP and business head Aditya Swamy said, "This year we celebrate the decade of a cult called Roadies and of our 10 year partnership with Hero. We call this season Roadies X and this signifies a start of a new era in the journey of Roadies. As the new takes on the old, we put to test a very basic question of life. What does it take to win? Politics or Performance. Hai Dum Ladne Ka?"
Hero MotoCorp SVP(marketing and sales) Anil Dua said, "Hero MotoCorp today is one of the largest corporate promoters of talent in the country on diverse platforms. We have been associated with MTV Hero Roadies since its inception and this season is a celebration of that decade-long association. To bring more attitude, fun and excitement among the contestants, we have brought India?s first on-road-off-road (trans-roader) motorcycle ?Hero Impulse? into this cult program. The Roadies will certainly get a ride of their life as they battle it out on the Impulse in some of the toughest terrains. We wish all the contestants of MTV Hero Roadies-10 all the very best. Ride safe and have fun."
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