MUMBAI: For the seven Indian promoters who had joined hands with Sony Pictures to set up Sony Entertainment Television India (now Multi Screen Media) in 1995, it is party time. The government has approved Multi Screen Media?s (MSM) Rs 5.45 billion foreign direct investment (FDI) proposal to buy out the stake of its Indian promoters.

The payment was to be made in stages, with $145 million coming at the closing of the acquisition by December-end 2012. The balance $126 million would be paid in three equal annual installments starting from the fiscal year ending 31 March 2014.

Sony Pictures Television (SPT), an indirect wholly-owned subsidiary of Sony Pictures Entertainment and also the parent company of MSM, had last year bought out the stake of the Indian shareholders in MSM for an agreed amount of $271 million.

Sudesh Mani Iyer, Sushil Shergil, Rakesh Agarwal, Jayesh Parikh, Raman Maroo, BR Sule and film actor Jackie Shroff are the seven Indian promoters who held almost 32 per cent stake in MSM through Grandway Global Holdings and Atlas Equifin.

The Foreign Investment Promotion Board (FIPB) gave its approval to MSM?s proposal.

Sony?s stake in MSM is a little over 94 per cent with the balance being with private equity firm Capital International.

MUMBAI: Sony Pictures Entertainment (SPE) has finally got rid of the Indian promoters to get full operational control of its Indian television broadcasting joint venture company.

Sony Pictures Television (SPT), an indirect wholly-owned subsidiary of Sony Pictures Entertainment, will pay $271 million for the exit of the Indian shareholders in Multi Screen Media (MSM). The deal values MSM at $846 million.

The seven Indian shareholders held almost 32 per cent stake in MSM through Grandway Global Holdings and Atlas Equifin Private. With this, Sony?s stake will go up to a little over 94 per cent. The balance is with private equity firm Capital International.

The Indian promoters, who include Sudesh Mani Iyer, Sushil Shergil, Rakesh Agarwal, Jayesh Parikh, Raman Maroo, BR Sule and film actor Jackie Shroff, founded Sony Entertainment Television India (later renamed MSM) along with Sony Pictures in 1995. They were holding their stake through a company called ACE, which later was split into two entities - Atlas and Grandway.

Sony expects the transaction to close by the end of December 2012 after all the regulatory approvals are obtained.

Standard Chartered Bank had got the mandate to broker the deal.

"This gives us more flexibility to run MSM. We will give the company all the push that it needs for expansion,? says MSM CEO Man Jit Singh from overseas in a brief telephonic conversation.

Speaking to Indiantelevision.com, Singh says Sony?s expansion focus will be in the regional space. "We will be free to invest and expand. We are acquiring Maa TV. We are also looking at acquisitions or setting up our own regional channels. We have launched a new sports channel which we have to help grow," he adds.

The payment will be made in stages, with $145 million coming at the closing of the acquisition by December-end 2012. The balance $126 million will be paid in three equal annual installments starting from the fiscal year ending 31 March 2014.

"SPT has enjoyed great success with our channels in India and this acquisition further demonstrates our commitment to entertaining Indian audiences. We?d especially like to thank Grandway and Atlas for their entrepreneurial spirit that helped to get this venture off the ground 17 years ago," says SPT President, Worldwide Networks Andy Kaplan.

MSM?s portfolio of brands include the Hindi general entertainment channel Sony Entertainment Television and the Hindi movie channel Max. The other channels are Sab, a Hindi channel focusing on entertaining modern India; Pix, a channel that airs Hollywood movie product; Mix, a dedicated music channel and the recently launched sports channel Six.

Sony has included a substantial portion of the impact from this acquisition in Sony Corporation?s consolidated financial forecasts for the fiscal year ending 31 March 2013 and no material impact from this acquisition is anticipated on such forecasts, the company said.

SPT, a television industry content provider, produces around 6,000 hours of programming annually in over 70 countries.

Brief History

The 2000 Landmark
In 2000, US-based private equity group Capital International picked up 8 per cent stake for $200 million, valuing the company at $2.5 billion.

19 Feb 2008:
Bhupendra Kumar Modi was expected to close the deal in June for buying out the 32 per cent holding of the Indian promoters in Sony Entertainment Television (SET) India for $320 million. This pegs the valuation of SET India at $1 billion.

Legal battle in 2008
In 2008, the Indian promoters had moved the Bombay High Court, questioning the board?s capital call to its shareholders for infusing $40 million.

2 July 2010
The seven Indian shareholders, who together hold around 31 per cent of the company, charge Sony Pictures Entertainment of financial mismanagement.

Sony?s Acquisition Gameplan
Earlier this year, SPT agreed to take a 30% stake in regional broadcaster, Hyderabad-based Maa Television Networks. Three years ago, SPT acquired Bengali movie network Channel 8.