• Aidem Ventures: A comeback tale

    Filling someone‘s shoes is never easy and especially when that someone is the person you‘ve

  • Colors' JDJ 6 to debut 1 June

    Submitted by ITV Production on May 28, 2013
    indiantelevision.com Team

    MUMBAI: Come June 1, and Colors? Jhalak Dikhhla Jaa will hit TV screens on Saturday, Sunday at 9.00 pm. In its sixth season, Colors CEO Raj Nayak says "it is bigger and better this season in terms of scale and competition. The celebrities this season are not only popular and wonderful but the level of dancing has also risen. Besides, there will be several twists and surprise elements in the show and we promise wholesome entertainment."

    To Colors? credit, Cadbury Bournvita has returned as the presenting sponsor along with Vaseline as the powered by sponsor amongst others.

    The anchors for the show are the funny Manish Paul, who pocketed the best anchor award at the recently concluded indiantelevision.com?s 12th Indian Telly Awards, and stand-up comic Kapil Sharma.

    This year?s line up of contestants seems impressive: singer Shaan, film actress Aarti Chabria, the ideal TV bahu Shweta Tiwari, comedian Suresh Menon, TV heart-throb Sidhart Shukla, Lauren Gottlieb of ABCD fame and television?s own Madhubala Dhrashti Dhami.

    And of course the jury has the dhak-dhak girl Madhuri, the baap of Entertainment Karan Johar and the Greek god of Dance Remo.

    Says the beautiful Madhuri Dixit: "I keep coming back to Jhalak because this is one show where I see a non dancer becoming an ace dancer. The kind of improvement in dance that I get to see here is incredible."

    From Colors side, the show is being steered by weekend programming head Manisha Sharma and her team, while it is being produced by BBC Worldwide Productions? senior VP, general manager and content head Asia Myleeta Aga and her team.

    Says Aga: "Jhalak Dikhhla Jaa is one of our prime properties and we have seen the format (based on Dancing with the Stars) grow exponentially and attract a pan-Indian viewership. The new season promises to be a bigger canvas with the bar being raised in terms of presentation and concepts. To ensure we match audience preferences, our teams have undertaken rigorous research in finding the best celebrity talent to be showcased in this international phenomenon."

    Colors weekend programming head Manisha Sharma says: "The last season of Jhalak Dikhhla Jaa was a huge hit, this season we have further up scaled the show in every way to set a new record in entertainment .We have innovated and customised the format to suit the taste of the viewer. This season, dance has a new meaning, competition starts from day one. Surprising twists, pure dancing and fierce competition will keep the viewers hooked on to this dance field."

    This season, Colors has also introduced a viewer engagement initiative through a tie-up with dancewithmadhuri.com. Every week, viewers can upload a video featuring themselves performing the dance step of the week and win prizes.

    With Jhalak Dikhhla Jaa, Colors will complete its weekend programming mix by adding dance, reality to the bouquet of comedy, crime and drama. That indeed could make for an engrossing mix.

     
  • Industry leaders remember their Moms

    MothersMoms.They are the most wonderful people in the whole world.

  • Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6

    MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors

  • Olive Crown Awards 2013 crowns Grey Worldwide as ‘Agency of the Year’

    Mumbai: IAA Olive Crown Awards has crowned Grey Worldwide as ‘Agency of the Year’ for the year 2013.

  • IAA gets Colors as presenting sponsor for IAA Leadership Awards

    MUMBAI: The International Advertising Association’s (IAA) India chapter has roped in Colors as the presenting sponsor

Subscribe to