MUMBAI: TransStadia will spend about Rs 600 million in five years towards developing the global World Series Boxing India team.

The company recently signed a 10-year deal in Astana Kazakhstan with World Series of Boxing, a property owned by Aiba, the apex body of the sport worldwide.
 
TransStadia MD & CEO Udit Sheth said that the company is the exclusive rights holder for India for perpetuity.

In terms of the factors that prompted the company to get involved with this event, Sheth said: "We saw what Aiba was trying to build worldwide. We believe it is a fantastic opportunity for Indian boxers to showcase their capabilities at the international level. TransStadia is in the business of sport where we create, manage and host sporting IP."

The team will be named in the third week of the month with the coach. The coach will subsequently recruit the players in September.

Talking about the event, Sheth said: "A total of 12 teams
participate in this event. In our group we have Moscow, Mumbai, Milan, LA, Pohang and Astana. We will be fighting five home and five away matches. The top 4 teams from each group will qualify for the next stage. A total of 67 fights will happen in WSB Season II."

In terms of the marketing initiatives being undertaken, he said: "We will be building the brand of our team on core values of India that have to do with hardwork, perseverance and strategy. We will be developing several youth programmes and talent development initiatives. Also our focus is to develop an academy as well. We want to work very closely with the IBF and the AIBA to make this a success in India."