MUMBAI: Even as the curtains are yet to come down on season 6 of Big Memsaab, Big Magic has announced the seventh season of its flagship show targeted at housewives in Uttar Pradesh.

In its seventh season, the regional GEC aims to reach out to housewives in Tier II and Tier III towns with less than one lakh plus population in Uttar Pradesh.

Television actress Parul Chauhan will be back as the face of the show for seventh edition and will co-host it with actor Priyesh Sinha.

The broadcaster will hold on-ground auditions to select city-wise Memsaabs. This will be conducted in towns such as Bhadoi, Kasganj, Naziabad and Barabanki among others. The season 6 of Big Memsaab which is currently in its final leg, reached out to more than 10,000 housewives.

RBNL Business Head ? Language TV Sunil Kumaran said, ?Our first attempt at delving deeper into Uttar Pradesh has received some great feedback from audiences, marketers, and advertisers; and now, with the seventh season, we are looking to penetrate even further to provide a platform to the housewives in Uttar Pradesh and Madhya Pradesh to showcase their talent. We are sure that the new season with create further excitement among our target audiences in the Tier II and Tier III towns.?

Mumbai: Big Magic, the regional general entertainment channel for the Hindi heartland by RBNL, has announced the launch of the sixth edition of Big Memsaab.

The sixth season of ‘Big Memsaab‘ will be hosted by television actress Parul Chauhan.

Conceptualised and initiated by 92.7 Big FM and Big Magic, Big Memsaab provides a platform for women to showcase their hidden talent and skills which deserve recognition and appreciation from the society, the channel said.

On-ground auditions for Big Memsaab will be held in eight cities across Uttar Pradesh- Lucknow, Kanpur, Varanasi, Muzzafarnagar, Ghaziabad, Moradabad, Aligarh and Faizabad starting 27 October.

Chauhan will lead and guide the participants on the show through the various stages of the competition as they battle it out to be crowned the next Big Memsaab.

A company spokesperson said, "As the show continues to grow, we are sure that it will be a hit among audiences while creating a unique entertainment experience."