MUMBAI: Star Movies has launched a new initiative, Star Movies Hollywood Premieres, to bring exclusive screenings of the Hollywood titles for their fans a day prior to their official theatrical release.

For the same, the channel will be leveraging the strength of their studio tie ups.

The channel will ask the viewers to participate in a contest and answer questions that will be broadcasted on Star Movies and their India Facebook Fan page. Lucky viewers will get the opportunity to attend the exclusive premiere screening of the latest upcoming movie title.

The property is kick starting with the premier of The Three Musketeers on 13 October at select theaters in Mumbai, Delhi, Bangalore and Kolkata.

To engage viewers further, the English movie channel will also conduct other activities during the screening like lucky draws which gives the viewers a chance to win a Blackberry and Star Movies branded merchandise.

Star movies also holds the exclusive right to premiere other Hollywood biggies like In Time, Twilight Saga- Breaking Dawn and The Darkest Hour among others.

Star India GM and Sr VP, English Channels Saurabh Yagnik says, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We are delighted to bring the most awaited and acclaimed Hollywood titles for our Indian viewers and are committed to growing the consumption of Hollywood movies here. We want to continue as Hollywood experts and believe in giving our viewers the complete Hollywood experience by launching a premium brand property, ?Star Movies Hollywood Premieres?. This will give the viewers the opportunity to exclusively experience the premiers, prior to their official theatrical release in India. We have tie ups with some of the biggest studios and aim to enhance viewer engagement and build brand Star Movies."

MUMBAI: Saugata Bagchi has rejoined Tribal DDB India as VP and will be managing the agency‘s Mumbai office. 
 
In July, Bagchi had moved to Digitas India as vice-president and head of its Mumbai office.
 
Previously, he was AVP at Tribal DDB and was heading the client servicing function across all offices of the agency.

DDB Mudra CEO Sandeep Vij said, ?We are indeed pleased to welcome Saugata back on board. His domain knowledge, understanding of business requirements and well honed people skills make him a valuable asset.?

Bagchi added, ?It feels good to be home again! I look forward to handling the new leadership responsibilities, as I enjoy working across different media boundaries to ensure implementation of core business strategy. I am thrilled at the prospect of working closely with my former colleagues.?
 

MUMBAI: The former IPL chairman Lalit Modi has said that the BCCI could lose Rs 20 billion over the termination of the Kochi IPL franchise.

On twitter, Modi wrote: "Kochi now being terminated - a further loss of 1500 crore to BCCI. Compounded by reduction in Media Rights. My estimate 2000 crore. Who is responsible for this mess now? Current president and outgoing president for sure. Who will they blame now for this. Where is the accountability and who will take responsibility,"

Expressing a sense of vindication over the mess, he wrote on his blog that the BCCI?s termination of the Kochi Tusker?s IPL franchise for non-payment of a bank guarantee is a financial mess he had predicted over a year ago. This was a mess he was prevented from trying to avoid during his time as IPL commissioner, he added.

"The news, which came out of the BCCI AGM in Mumbai, is another example of how the vendetta against me is being laid bare.?

Modi said that he had proposed a financial condition that would filter out all but the most serious and robust of bidders. This condition stipulated that bidders should have a capitalisation of no less then $1 billion and was created to ensure they had the ability to support an IPL franchise.

A commissioned report compiled by Ambit and KPMG confirmed that 73 Indian companies had a net worth above $1 billion and 156 had market capitalisation above that figure.

?So we knew there was a significant market at this level. Furthermore, with the reserve price for a franchise set at $225 million, the net worth of a successful bidder would be at least four times the reserve price of a new IPL team; a further safeguard against a consortium investing beyond their means.

?Its also interesting to note that part of the BCCI requirement was to generate interest from bidders for whom an IPL franchise was neither its sole, or its main business. Capitalisation of at least four times the reserve price, would ensure that bidders would clearly have other, significant interests and would also help to ensure their ability to meet annual payments over the required ten-year franchise period. In summary then, the BCCI wanted involvement from those who already had credibility, not those for whom the IPL would provide it.?

For some reason, the BCCI had a late change of heart and, after approving the initial conditions, they effectively brought more bidders into the mix by requesting lower the capitalisation requirement.

?After the award of the franchises to Kochi and Pune, the issue was compounded by my unease with the make up of the consortium which successfully bid for Kochi. Within the shareholding, there were members who were not bearing any of the risk and simply enjoying the potential benefits. This, of course meant others were subjected to a greater proportion of responsibility and I believed such an arrangement could result in potential default at some point - and problems for the IPL," he wrote.

Modi noted that 18 months later, the BCCI has terminated the Kochi contract on the basis of an unpaid bank guarantee which, according to new President N Srinivasan, ?....is not capable of being remedied." As a consequence, the BCCI now stands to lose more than $300 million by virtue of reduced commercial revenue because Kochi?s suspension means fewer teams and therefore games - not to mention a loss of credibility for the IPL itself.

Modi said it will be interesting to see who takes responsibility for an outcome he had predicted even before the contract was signed. ?It is a situation that could have been avoided but what it shows is that the unsubstantiated accusations made against me suggesting I imposed ?onerous? conditions purely to try and manipulate the bidding process towards my preferred bidders has been shot to pieces.?