MUMBAI: Reliance Broadcast Network?s (RBNL) regional general entertainment channel for the Hindi speaking heartland of central India, Big Magic is all set to launch two new fiction properties ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini?.

Exploring genres such as social stigma and ?mytho-drama? stories, the launch of the two shows mark the strengthening of the fiction show line-up on the channel.
 
Both shows, ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini? will go on-air on 20 May on Big Magic.

?Beta Hi Chahiye? is a show that focuses on the social stigma that currently plagues various parts of our country ? the need for a male offspring. The show traces the story of Saroja, a young woman living in Bansinagar who faces problems in her married life after she gives birth to a girl child. Produced by Big Productions, the show features Garima Tiwari and popular Ankit Bathla in lead roles along with Jitendra Trehan and Shravani Goswami, Vipin Chahal and Shaiza Kashyap. The show will air every Monday to Friday at 6.00 pm, with repeats airing at 8.00 pm.

?Jai Maa Vindhyavasini? is a ?mytho-drama? which will take the turn of a love story blessed by Maa Vindyavasini. The show is the story of Gauri, a strong believer in the powers of goddess Vindhyavasini. The story, based in Mirzapur, speaks of the Goddess? protection and how she miraculously unites young Gauri with her true love. Produced by Khalome Media, the show features actors like Atul Srivastava, Darpan Shrivastava, Gulfam Khan, and Yash Gera. The show will air every Monday to Friday at 6.30 pm, with repeats airing at 8.30 pm.

RBNL business head-language TV Sunil Kumaran said, "After establishing our non-fiction shows as some of the biggest in central India, we are now looking at strengthening our foothold among audiences for our fiction offerings. ?Beta Hi Chahiye? and ?Jai Maa Vindhyavasini? are two new women-centric dramas which have storylines that are bound to find a strong connect with our loyal audiences in the region."