MUMBAI: Big Magic, the regional entertainment for Hindi heartland from the Reliance Broadcast Network (RBNL) group, has added a new show to its content lineup.

The channel which is available in UP, MP, Bihar and Jharkhand, has started a new Bhojpuri music band.

The band ? ?Hamaar Des Hamaar Sangeet? - will air everyday at 9-9.30 am.

The new band, Big Magic hopes, will cater to the audiences spread across the Hindi Heartland who enjoy Bhojpuri
Music.

This Music band will feature songs from the latest and popular Bhojpuri films. Apart from popular Bhojpuri Music, it will be interspersed with Bhojpuri gags to increase the entertainment quotient for the viewers.

The gags, performed by Bhojpuri comedians, will showcase typical characters from the region like a doodhwala bhaiya, policeman, and politician performing gags on local insights.

The band will keep introducing more interesting local characters over a period of time, the comoany said in a statement.