If you thought being a boss was an easy task, you might want to think again. A boss isn?t someone who simply directs but also leads. It is a tough balance to strike between a task master, guide, leader and a role model. And most often than not, it is a thankless job. 

This week Exec Lifestyle caught up with several media executives and asked them if they can assess what type of bosses they thought they were. The answers are amusing. Have a look.

In this episode of Talking Point our host chats up the dynamic managing director of Maxus south Asia region, Kartik Sharma. With an experience of over two decades in media and advertisement, Sharma has led his team to win several awards.

In this interview he speaks of how target oriented advertisement is the future of digital advertisement, the role of data in it and why he prefers advertisement to entertain over advertisement educate.