MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category.
After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising four Silver and six Bronze trophies.
In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners, who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.
The awards tally of Lowe Lintas + Partners includes:
Commenting on the performance put up by the agency, Lowe Lintas + Partners CEO Joseph George said, “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!"
Lowe Lintas + Partners national planning director S Subramanyeswar added, “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”
On the other hand, global communications consultancy firm Maxus won five awards at the Asian Marketing Effectiveness and Strategy Awards. The ceremony, which took place on 3 June, saw over 600 entries. India had a total of about 15 shortlists across different agencies out of which six were from Maxus India. Maxus India won two silvers and one bronze award for Tata Tea Power of 49 Campaign and two bronze awards in the data analytics and retail analytics categories too.
Maxus south Asia managing director Kartik Sharma said, “Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.”
This year, out of a total of 1100 entries and 289 shortlists, the juries awarded trophies to 144 winners from 10 countries – three Platinum, 26 Gold, 45 Silver, 75 Bronze trophies. Country-wise, it was India that took the lead with 31 wins followed by China at 26 and Australia with 24 wins.
