Tele-Wise Tamil's inaugural edition advocates greater involvement of national advertisers in regional markets
CHENNAI: Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of
MUMBAI: Tamil satellite channel Jaya TV has said it will broadcast live legendary Indian composer, singer-songwriter, and music producer AR Rahman?s concert on 29 December at the Nehru Indoor Stadium in Chennai.
The concert will be telecast on Jaya TV during Pongal (14, 15 and 17 January). The channel will also telecast a two-hour special t?te-?-t?te with A R Rahman on 13 November.
Apart from the concert, Jaya TV is giving a lifetime opportunity to the singing talents from Tamil Nadu to participate in a talent hunt, where 10 lucky participants stand a chance to perform at the concert with A R Rahman. Jaya TV will telecast this statewide search as three episodes of half-hour.
Jaya TV Network VP K. P. Sunil said, ?It?s been a long time since Rahman?s last performance in Chennai and we are delighted to be the official broadcasters of this much-awaited concert. He has redefined contemporary Indian music. He is a global phenomenon with a massive fan following especially in his home-town, Chennai. The excitement levels around the concert have already reached a crescendo. We are building a complete festival on the entire Jaya TV network."
Hailed as "the Mozart of Madras" and the first Indian to win two Oscars, Rahman will be performing in Chennai after four years. The organisers are expecting more than 12000 audiences for the ground event.
?The market response towards the concert has been overwhelming. Advertisers are looking at this a great opportunity with ground benefits and on-air build up and telecast. The Network has been investing extensively on new programming within the genres of Fiction, Games Shows and Events. The advertisers are positively disposed towards the network?s investment in fresh content,? said Aidem Ventures Director Vikas Khanchandani.
MUMBAI: Jaya TV has scooped the television rights of Tamil language for the Rajinikanth starrer action-adventure film, Kochadaiyaan.
Eros International Media and Mediaone Global Entertainment have sold the Telugu rights of the film to Hyderabad-based Lakshmi Ganapathy Films.
Kochadaiyaan is scheduled to release towards the end of the year in Tamil, Telugu, Hindi and English language. Along with Rajinikanth, the film stars Deepika Padukone Jackie Shroff, Sharat Kumar, Nazzar, Shobana, Aadi and Rukmani.
The music of the film has been composed by AR Rahman, the story and supervision is by K.S. Ravikumar and direction by Rajinikanth?s daughter Soundarya R Ashwin.
Eros & Mediaone have also strategically tied up mobile handset manufacturer Karbonn Mobiles to launch 500,000 Kochadaiyaan Mobiles to celebrate the release of the film.
The film is expected to hit the screens in September/October coinciding with its audio launch.
Karbonn Kochadaiyaan mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune. The phone would also sport Rajinikanth?s autograph on the back.
The music release of the film is planned in Tokyo and multi-city premieres are being planned across Los Angeles, London and India.
Mediaone Global Entertainment Director Dr. J Murali Manohar said, ?We are overwhelmed by the marketing response for the film from brands and distributors and are looking forward to completing the film soon and releasing it later this year and excited that a big Bollywood studio like Eros is backing the project.?
Added Eros International Media MD Sunil Lulla, ?We are confident that like Sivaji and Robot this (Kochadaiyaan) will also be a landmark film in Rajinikanth?s career with attractive monetization avenues and we are privileged to be a part of it. We are delighted to have Jaya TV on board for the Tamil satellite rights. We will also be releasing a separate Hindi version along with the Tamil version.?
switch
switch