MUMBAI: For the first time, seven major Japanese broadcasters and two Japanese government ministries will come together at next month?s television trade event Mipcom to promote new TV format ideas to senior international television executives at the Treasure Box Japan New Formats Dinner.

The new networking event is designed for the international TV formats community and will be held on the eve of MIPCOM to give formats executives an early start to finding the next hit format for their market. The VIP dinner will be held on 7 October.

Organised by Reed Midem, Mipcom will take place in Cannes, from 8-11 October 2012.

Japan has for decades inspired some of the world?s most famous formats and Japanese broadcasters, Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting System Television, Inc (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television Network Inc., (Fuji TV) and Asahi Broadcasting Corporation (ABC) together with the Japanese Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry, will be introducing the newest and most spectacular Japanese TV formats to major TV stations and production companies from around the world during the gala dinner.

Japanese broadcasters have been attending MIPCOM individually since the 1980s, but this is the first time that they will unite into an All-Japan effort. By presenting their formats directly to the executives of leading companies attending Mipcom, the seven broadcasters hope to see more ideas from Japan converting into big international hits.