MUMBAI: The International Olympic Committee (IOC) has awarded the rights to Am?rica M?vil to broadcast the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.

Am?rica M?vil has acquired broadcast rights on all media platforms across Latin America.

IOC president Jacques Rogge said, "In 2016 the Olympic Games in Rio will be a significant moment in Olympic history, and we are very pleased to have reached this important agreement to ensure fans across the continent are able to have the best broadcast experience of the Games."

IOC Finance Commission chairman Richard Carri?n, who led the negotiations, said, "We are delighted to have reached this agreement with Am?rica M?vil which is a new partner for the IOC. It demonstrated a clear passion for the Olympic values and is excited about the Games coming to Latin America in 2016. The IOC negotiates broadcast rights on behalf of the Olympic Movement, and we believe this is a great deal for our stakeholders. The agreement ensures there will continue to be free Olympic Games television coverage across Latin America, but also allows viewers the choice of following the action on other media platforms as well."

Telmex Strategic Alliances VP Arturo El?as Ayub said, "We are extremely pleased with this successful agreement of America Movil with the International Olympic Committee (IOC). The Olympic Games will be broadcast on all media platforms across Latin America, supporting the global transmission through new technologies, helping millions of people in Latin America to have access to the biggest international sporting event. We share the Olympic ideals and look forward to working together with the IOC".

MUMBAI: The International Olympic Committee (IOC) expects revenue from broadcast rights to top $4 billion between 2014-16, IOC president Jacques Rogge said.

?For the period 2014-16, we already have $3.6 billion and it should reach and exceed $4 billion. TV rights totalled $2.2 billion for the period 2002-4,? Rogge told an IOC session days before the start of the London Olympics.

The world Olympic governing body earned $3.9 billion between 2010-2012.

IOC has already generated $2.6 billion in broadcast rights revenues for the 2018-2020 period.

A large chunk of IOC?s broadcast revenue comes from US, where it had sold the rights to NBC for $4.38 billion till 2020.

?Since 31 December, 2001 our reserves have grown from 105 million to 558 million, an increase of 453 million. This financial solidity is due to success of marketing and broadcast rights,? said Rogge.

Apart from broadcast rights, IOC?s sponsorship revenue has also seen growth, with revenue from sponsorship expected to generate $1 billion from 2013-2016 top sponsorship programme.

IOC already has seven sponsors on board for the 2017-2020 programme which has brought in $722 million. The same programme had been worth $663 million for the period 2001-4.

MUMBAI: The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) have signed a new revenue sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020 running through till 2040.

Newswire AFP quoting unnamed officials said that "the USOC will retain the revenue it currently receives, but it would net a smaller share from television and marketing deals as overall revenues rise above a set minimum".

Under the old agreement, the USOC receives 20 per cent of the funds from the IOC‘s top sponsors and 12.5 per cent of the US television revenue from the Games until 2020 which is the amount that all other Olympic committees receive put together.

The reason USOC received a major chunk of IOC‘s revenue was due to the fact that most of the sponsorship and television revenue came from US.

The deal, which runs until 2040, paves the way for US to bid for the 2022 Winter Games or 2024 Summer Olympics. The USOC has maintained that it will not bid for Olympic Games until its dispute over the share of Olympic television and sponsorship revenues are resolved.

"The USOC is an absolutely crucial pillar in the Olympic Movement. This agreement lays a cornerstone which will provide the foundations for the continued growth of the Movement and our shared values, not just in the United States but around the world," said IOC President Jacques Rogge.

USOC president Larry Probst added, "I would like to thank President Rogge and his colleagues at the IOC who worked so diligently over the course of the last year and a half to find a solution that works for all parties. I can confidently say that we have accomplished that goal and have set the stage for a much more collaborative relationship going forward."