MUMBAI: On the occasion of its 1st anniversary, Viacom18?s 24x7 comedy channel Comedy Central India is bringing the multi award winning Ugly Betty to India. The show will premiere on the channel on Monday 21 January at 9.00 pm.

Ugly Betty is based on a popular Colombian telenovela which has already been successfully translated in many markets across the globe like Mexico, India, Russia, Greece and Germany. In India, it has been reproduced as ?Jassi Jaisi Koi Nahin?.

The one hour show will see episodes from Season 1 where the lead protagonist - Betty Suarez, a 22-year-old, quirky, Mexican American woman from Queens, New York lacks in fashion sense but has always had one goal in life: to make it in the publishing business. She is known to be bold, good-hearted, smart and hard-working but due to personal circumstances she is thrown into a different world when she lands a job at Mode, a trendy, high fashion magazine based in Manhattan.

Comedy Central?s new show Ugly Betty will also include a robust cross promotion plan across network and outside network channels, promotions in print media, mailers and trade touch points along with interactivity on Twitter and Facebook. The show will also see innovations across Inox, Gold?s Gym and Crossword amongst others.