MUMBAI: Continuing its association with game shows, Marathi general entertainment channel ETV Marathi is coming up with Aata Tumhi Maalamaal aka ATM hosted by comedian and television personality Paddy Kamble.

Produced by Endemol, the game show will air from Monday - Saturday at 6:30 pm.

ATM is a show in which the entire family can participate. With three grueling rounds that include a series of questions testing one?s general knowledge and knowledge about one?s own family, this game show brings to light the cohesiveness of a family unit.

It will see Paddy Kamble travel the length and breadth of Maharashtra giving an opportunity to various families across villages, towns, societies and colonies to win these prizes.

Endemol India CEO Deepak Dhar said, "ATM is an exciting concept that encourages participation from families and not individuals alone.

There are hardly any activities these days that families undertake as a unit and we are confident that this game show will set the ball rolling while we explore this genre further. With the kind of reach that ETV has, we are certain that ATM will attract a lot of eyeballs."

In July, ETV Marathi had launched a game show titled Divided with well-known television personality Adesh Bandekar. The show produced by Endemol India was aired from Monday and Tuesday at 9.30 pm.