MUMBAI: On 8 August 2012, Fox International Channels (FIC) has formally completed its 51 per cent acquisition of Eredivisie Media and Marketing (EMM). The Dutch Competition Authority (NMa) has approved the acquisition, clearing the last leg of regulatory nods.

EMM is a media company which got established by the 18 clubs of the Dutch Premier League (Eredivisie), Endemol and KNVB (Dutch National Football Association). It is responsible for exploiting the collective media and sponsorship rights on behalf of Eredivisie.

FIC senior VP, head of corporate development Frank Carrere noted, "With our investments in Latin America, Asia, Africa and now Europe, Fic has secured a leadership position in key TV markets with substantial growth potential while furthering News Corporation?s commitment to delivering an unsurpassed sports viewing experience to consumers across the globe.?