MUMBAI: Airtel Africa, a subsidiary of Indian telecom major Airtel, has sealed a partnership agreement with African pay TV platform DSTV that sees the two organisations working together to air a weekly TV football show, Airtel Rising Stars.

Grassroots football is part of Airtel Africa?s vision to develop and nurture young football talent and compliments Africa?s largest pan African youth football initiative, the Airtel Rising Stars, which is supported by Airtel and Manchester United.

DSTV will cover live football matches in various countries, leading towards a pan African inter-country final of the Airtel Rising Stars youth tournament being held in Nairobi later this year. The show will also trace the career paths of African footballers, demonstrating sporting journeys that have led to fame and success.

?We have always believed that football has the ability to develop and connect youth across the continent. This was the rationale behind our pan African football tournament and talent development program, Airtel Rising Stars, which is now into its second year. The enthusiasm Africa has for the sport is undeniable. Our decision to be involved in this new show compliments our ongoing commitment to support the passions of our young adult consumers," explains Airtel Africa CMO Andre Beyers.

?Airtel Football? focuses on different aspects of the sport across the continent and airs on Super Sport 9 every Monday.

Aside from profiling African footballers, the fast-paced half hour show explores a wide range of topics including insights on the sports fraternity, culture across various African countries and major tournaments/games being played on the continent. The show will run for 44 weeks and is also available to viewers in high definition.

MUMBAI: Veria Living Network, the US-based media company devoted to showcasing wellness programming and related content, has sold two of its popular series - Feng Shui Living and Under The Sun - to South African network Saffron TV.

Veria Living finalised the sale at Mipcom, the company said. Financial terms were not disclosed.

Veria Living head of programme sales Raymond Donahue said, "The healthy ?lifestyle? and wellness category transcends cultural barriers. We?re excited to be entering into a partnership with Saffron TV for two of our most-watched series, and we look forward to the opportunity of offering their consumers additional programming from our extensive catalogue in the future."

At Mipcom, Donahue is selling the network?s English-speaking wellness catalogue of original programming with more than 1,000 HD episodes available for license.

"We are delighted to introduce these new shows from Veria Living to our viewers," said Ochre Moving Pictures CEO Stan Joseph.

Ochre Moving Pictures produces Saffron TV. "Feng Shui Living is a lifestyle trend that will be of interest to our Indian and non-Indian viewers while Under the Sun is a fresh take on travel programming that will once again attract a broad audience," Joseph added.

Launched in September 2008, Saffron TV offers viewers a mix of lifestyle programming including food shows, holistic wellness and travel from the Indian continent that appeals to both Indian and general audiences. The channel is broadcast on the South African pay television platform DSTV.