MUMBAI: Sab, the family comedy entertainment channel from Multi Screen Media, is launching a new primetime property, I love My India, on 20 February.

The show be aired Monday-Friday at 8 pm.

As the name suggests, the show is a patriotic comedy and is based on what happens when west meets east.

The show is replacing Chintu Chinki Aur Ek Badi Si Love Story. It has been produced and directed by Tony and Deeya Singh from DJ`s creative Eye.

Sab EVP and business head Anooj Kapoor said, ?There are so many things which make us Indian. This show aims to highlight the values, tradition and culture that make us Indian, albeit in a light hearted manner. We are sure that the show with its light hearted content and patriotic flavour will be enjoyed by the entire families across Hindi speaking markets.?

The show revolves around Sethi Family, who have been residing in London for several years and decides to return to India. The star cast includes actors like Arun Bali, Himan Shivpuri, Imran Khan, Indresh Malik and Ayaz Ahmed.

Tony Singh added, ?I believe if you look closely all of us have some relatives or friends living abroad, who have to adjust to situations in India when they are here. These circumstances entertain us and we cherish these memories forever. The show is an attempt to remind us of our cultural values in an amusing way.?