\New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands

Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV

Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Loca

KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this noti

MUMBAI: Internet network speed hasn’t kept pace with the growth of internet adopters in India.

NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and