\New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means. The business is now no longer limited to traditional media channels but has expanded to the vast universe of OTT platforms.

However, this evolution has come with its own challenges. Unlike the age-old relationship that advertisers share with traditional media, OTTs face the challenge of forging new publisher-agency-brand partnerships. So, what is the scope of OTT advertising? How is it growing? What strategies need to be adopted so that a greater share of the pie can move towards OTT?

All these questions will take centre stage at the ‘OTT Advertising and Connected TV Summit 2021’ being organised by Indiantelevision.com on 7 & 8 October, 2.30 pm onwards. The two-day event is co-powered by Mediasmart, an Affle company, and summit partner – The Q, and will witness stakeholders from across the industry engaging in insightful discussions on the dynamics of OTT and CTV advertising.

The event will explore concerns around data privacy, and the metrics that advertisers can use to select the OTT platforms. It will also look at the reach of connected TV in India and how fast it is growing. The panelists will also deliberate upon the advertisers' perception of the medium. There will be presentations from advertisers and agencies as well on how successfully they used OTT and CTV solutions effectively.

One of the biggest virtual events of digital publishers, it will be attended by representatives from Patanjali Ayurved, The Q, Mediasmart, Airtel, Samsung Ads, Pyxis One, The Q, UPSTOX, NXTDigital, ALTBalaji, MX Player, Omnicom Media Group, Madison, Affle, Adobe, Ernst and Young, Essence, Social Beat, Kurate Digital Consulting, Shemaroo Entertainment and many more noted persons from the industry.

For more information: https://indiantelevision.com/events/oact-summit-2021/

To watch LIVE: https://www.youtube.com/channel/UCHHZMAXmHG0hkUgjzof0qzQ