MUMBAI: Reliance Broadcast Network (RBNL) has appointed Simmi Karna as the business head for its television content production arm Big Productions.

In her new role, she will be responsible for creation and marketing of shows designed both for regional and Hindi GEC. She will also be responsible for the P&L (profit and loss) of Big Productions.

Karna will report to RBNL CEO Tarun Katial.

Her last stint was with Balaji Telefilms as chief revenue officer. 

On her appointment Katial said, ?Simmi?s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organisation. Her ability to ideate and conceptualise basis audience preferences, while ensuring in line with clients? briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.?

On her new role Karna added, ?The television industry is geared for exploratory programs and these are really exciting times for TV in India. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.?

Over the last 15 years, Karna has worked across television brands like Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports and fashion.

MUMBAI: Channel [V], the youth channel from the Star India stable, is launching talk show format ?My Big Decision? starting 14 January.

A BBC Worldwide Production, My Big Decision will air every Saturday at 7 pm.

My Big Decision is about real time experiences of the youth today and their toughest voyage into the world of dreams vis-a-vis reality.

BBC Worldwide Productions India general manager and creative head Myleeta Aga said, "We are delighted to be working with Channel [V] on the innovative and disruptive format My Big Decision. BBC Worldwide is committed to bringing quality international formats to the Indian market. We believe the stories and themes that My Big Decision addresses are relevant and thought provoking for today?s Indian youth."

Channel [V] EVP and GM Prem Kamath added, "Teenagers today are growing up faster than ever before, and they?re making adult decisions quicker than their parents would like. My Big Decision is an endeavor by Channel [V] to guide the youth today who have such larger than life decisions to make due to various influences."

The show has been conceptualised on the premise that the youth is dabbling regularly with issues that nobody wishes to address. My Big Decision will appeal to the core audience and people at large as it provides a detailed insight into specific issues that the youth face with their lives and the consequences of making a decision on the same.

Hosted by Sandhya Mridul, the show traces the lives of 14 young contestants, whose aspirations are reliant on their decisions; the decision that will make way for a lifetime transition. These decisions are bold and beyond the societal norms.

MUMBAI: In a new Sunday primetime show, Channel [V] will play the cupid for all the guys who fear to approach girls.

The non-fiction property, Steal UR Girlfriend, will debut on 13 November at 7 pm.

Star India?s youth entertainment channel has roped in Bollywood actor Kashmera Shah to play the cupid.

?Steal UR Girlfriend? is based on impressing and winning the dream girl. Shah helps the love smitten guy woo his dream girl in the show.

Channel [V] EVP and GM Prem Kamath said, "The youth dreams of dramatic moments in their lives, especially when it comes to relationships. These fantastic moments and situations to proclaim their love are not acted upon out of fear of failure - the proverbial one shot at success is all they have - and this is the one opportunity we offer them."

Channel [V] has lately been focusing on original programming and has significantly reduced its music content to two dayparts - morning 7-11 am and evening 4-6 pm. It has, unlike other channels in the genre, launched two daily fiction shows - ?Dil, Dostii, Dance? and ?Humse Hai Liife?.