MUMBAI: Motorvision TV, part of Motorvision Group, will launch in Malaysia, Mongolia and Sri Lanka beginning September.

The pay TV platforms that will launch Motorvision TV include: Asia Broadcasting Network - Malaysia, Sky C&C - Mongolia and Sky - Sri Lanka.

"In Asia there are over 450 million pay TV subscription homes and more than half of the pay TV subscribers worldwide live in Asia. With pay TV growing strongly in Asia, it is important for Motorvision TV to be present in this dynamic region and through our partnership with MCA the fact that we are able to start broadcasting in three territories is absolutely sensational," says Motorvision TV MD Raimund K?hler.

MCA, which is Asia‘s leading distributor of independent pay TV channels, represents Motorvision TV besides Bloomberg Television, ITV Granada, KidsCo, NDTV 24, NDTV Profit, NDTV Good Times and NDTV India among others. The Singapore-based company also owns and operates the channels Havoc 247 and Outdoor Channel Asia.

"Each of these deals underscore the value in a multi channel universe of a clear and differentiated programming proposition like Motorvision TV as well as the popularity of the car and motoring genre. It‘s been a few short months since we launched Motorvision TV in Asia and we are seeing a roll-out of launches that have exceeded even our most bullish expectations," says Multi Channels Asia (MCA) MD Gregg Creevey.