Mumbai: Balaji Telefilms has appointed Global Advertisers to promote its upcoming movie ?Kya Super Kool Hain Hum? in the outdoor space. Releasing on 27 July, the film is a sequel to the 2005 movie ?Kyaa Kool Hai Hum?.

Directed by Sachin Yardi, the movie is produced by Ekta Kapoor.

The outdoor campaign of the movie is being supported by TV, radio, print and digital campaigns.

Large posters of the movie starring Tusshar Kapoor and Ritesh Deshmukh in psychedelic colours are slated to appear across the city on Global?s hoardings.

The promotional campaign for the movie conceptualised by Global includes a PR campaign, direct mailers and SMSs. Global?s official social-networking accounts such as Facebook, Twitter and Blogs are also engaged for the promotion of the film online. As part of the arrangement, the film will also incorporate in-film promotion for Global Advertisers.

Global Advertisers managing director Sanjeev Gupta said, "We would like to thank Ekta Kapoor for believing in us. We have introduced monsoon packages to suit all budgets this year. We are experiencing record high demand for our outdoor inventories, a large percentage of which is being fueled by film promotions like the one we have charted out for Kya Super Kool Hain Hum. Our research, media planning and after sales teams are doing a phenomenal job of helping our clients achieve the desired impact."

Global Advertisers had also promoted Balaji?s Dirty Picture.

MUMBAI: Star India has elevated Nachiket Pantvaidya to head its flagship Hindi general entertainment channel Star Plus as its general manager.

Prior to this, Pantvaidya was heading Star India?s Marathi GEC Star Pravah.

Star India spokesperson has confirmed the development to Indiantelevision.com.

Pantvaidya is replacing Nitin Vaidya, who had quit following his 14 months stint at Star India.

Pantvaidya had joined Star Group in November 2009 as MD of Fox Television Studios India. Later he was moved to Star Pravah as EVP and GM.

Prior to that, Pantvaidya has worked with Balaji Telefilms, BBC Worldwide, Disney and Sony Entertainment (now Multi Screen Media).

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Nitin Vaidya quits Star India

Mumbai: Star India?s youth entertainment channel, Channel [V], is gearing up to launch second season of its popular teen-crime show Gumrah on 9 July.

The show will air every week Monday to Friday at 8 pm. Each episode will illustrate new stories of crime.

The show is co-produced by Balaji Telefilms? ALT Entertainment and Lost Boy Productions. It will continue to be hosted by Karan Kundra.

The channel said that with the introduction of season 2 of Gumrah, Channel [v] takes the plunge again into the world of crime to explore the different moods and emotions that drive the young minds.

Channel [V] EVP and GM Prem Kamath said, "Gumrah deals with the issue of teen crime which is very intricately connected to society today. The show?s wide acceptance amongst viewers has proved the importance and relevance of this issue. With the accelerating occurrences of crime in our society by youth, it makes us even more responsible to tackle the problem perceptively."

Kamath said that through Gumrah, the channel aims to educate the people on numerous psychological reasons that instigate youngsters towards taking the path of crime. "The idea is to educate both the teenagers and their parents in understanding and handling these complex issues," he added.

Balaji Telefilms joint managing director Ekta Kapoor said, "Gumrah as a concept has huge potential. The show has a direct connect with the audience as it is factual and relatable. The show is doing exceedingly well and it was only fair to give the audience more of what they like. Gumrah Season 2 will live up to its expectations and envisage a success story of viewership."

MUMBAI: Balaji Telefilms Group chief executive officer Puneet Kinra has quit and will join the film-focused private equity company which will be floated by the promoters of the company, a source in the company revealed on condition of anonymity.

Kinra has been group CEO Balaji Telefilms since October 2008. He had joined the company from PricewaterhouseCoopers (PwC) where he was working as associate director of its Investment Banking practice.

Prior to joining PwC, Kinra worked in a boutique investment bank focused on Telecom and Media. He has experience in domestic and cross border transactions in Media, Healthcare, Real Estate, Retail, Pharma, Communications, Technology, FMCG and Manufacturing.

MUMBAI: Television production house Balaji Telefilms continues its profit run, improving its preceding quarter performance and turning around from the year-before quarter as its other income jumped on account of sale of discontinued operations.

Balaji Tele finished the fiscal-fourth quarter with a net profit of Rs 15.4 million compared to a loss of Rs 11.5 million a year before.

The company?s other income grew to Rs 90.8 million from Rs 3.9 million. Income from operations, however, trimmed by 35 per cent to Rs 278.4 million on account of reduction in the number of hours of commissioned & sponsored segment and lower realisation on sponsored revenue.

The company brought down its total expenditure by 11 per cent to Rs 385.6 million, from Rs 431.3 million in the previous fiscal of the same quarter.

The company?s income from operations during the quarter was Rs 247.3 million compared to Rs 337.8 million. Revenue contribution from commissioned programming (HSM) was Rs 223.2 million against Rs 271.1 million, while that of sponsored programming was Rs 24.1 million as against Rs 66.7 million.

In the quarter under review, the company has reported an operating loss of Rs 16.4 million against an operating profit of Rs 1.8 million. The company reported a negative Ebitda of Rs 16.4 million in the current quarter from Rs 1.8 million a year ago.

Realisation on programming hours

Realisation per hour from commissioned programming (HSM) increased to Rs 1.86 million against Rs 1.807 million.
The company produces shows like Pavitra Rishtaa, Bade Achee Lagte Ho, Parichay, Kya Hua Tera Vaada, and Gumraah.

Hours of commissioned programmes reduced from 150 hours to 120 hours while hours of sponsored programmes reduced from 190 hours to 126 hours.

Balaji Motion Pictures

As on 31 March, the company?s total investments were at Rs 2.58 billion including Rs 300 million invested in wholly owned subsidiary Balaji Motion Pictures Ltd (BMPL) with as much as Rs 209.962 billion being invested in units of mutual funds & debentures issued by other corporate & Trusts During the quarter, BMPL achieved a turnover of Rs 584.4 million as against Rs 416.9 million during the previous fiscal. In the current financial year, BMPL has reported profit of Rs 88.3 million against Rs 23.2 million for the same quarter a year ago.

The company?s cost increased substantially to Rs 501.9 million compared to Rs 391.1 million in the year-ago period. Ebitda for the quarter was Rs 82.5 million, up from Rs 25.8 million.

Balaji Tele?s FY?12 performance

Balaji Telefilms posted a net profit of Rs 204.41 million for the fiscal ending 31 March as per the consolidated audited results. The company had finished previous fiscal in red with a net loss of Rs 10.80 million.

The company?s net sales in the fiscal reduced by Rs.145.8 million to 1.7657 billion due to the fall in turnover of the Balaji Telefilms by Rs 313.4 million on a standalone basis, which was due to reduction in volume of Hindi Commissioned programmes from 617 hours to 466 hours.

Total expenditure fell by Rs 88.917 million to Rs 1.9378 billion compared to Rs 2.0268 billion in the trailing fiscal. The company?s cost of production/acquisition and telecast fees increased by Rs 230.123 million to end at Rs 1.4670 billion. Staff cost too saw a minor increase at Rs 199.833 million as against Rs 183.652 million in the previous fiscal.

However, the fall in turnover was supported due to the improved performance of BMPL which increased in turnover by Rs 167.6 million, a 40 per cent increase as compared to last year mainly due to the excellent performance of The Dirty Picture.