MUMBAI: Twentieth Century Fox Television Distribution will employ Civolution?s media monitoring service, Teletrax, to monitor the broadcast of its video content in the international marketplace.

The media intelligence provided by Teletrax will allow Twentieth Century Fox Television Distribution to accelerate rights windows for the overseas broadcast of its content, monitor on-air promotions of series, and develop new and more sophisticated business models for the global distribution of its video assets.

Under the terms of the agreement, Twentieth Century Fox Television Distribution will utilise Teletrax?s broadcast verification services to monitor telecasts of its feature film and television series product throughout Europe, Australasia and the Middle East. As Fox?s international broadcast partners continue their trend to move closer to day-and-date broadcast with the US network schedules, comparison of performance ratings data with accurate and timely broadcast data has become increasingly important to the studio.

The timing for launching Teletrax?s services could not be better with Twentieth Century Fox?s global launch of Touch, the new series starring Kiefer Sutherland that premiered near day and date in over 100 countries with global advertiser Unilever attached.

Twentieth Century Fox Television Distribution currently licenses over 35 prime-time network, cable and pay TV series around the world with 12 of these series airing near-day-and-date with the US.

The broadcast data provided by Civolution?s Teletrax service will not only fill a need to track where its feature films and television series are being broadcast but will also fill the cross-divisional need within the studio to know what, where and when a product is airing.

Fox international television distribution senior VP sales operations Scott Gregg said, "As the broadcast marketplace evolves into increasingly complex business models and consumer demand pushes broadcasters to make their programming available on-the-go, it is important to monitor broadcasts around the world and track, near-real-time, performance ratings as we partner with our clients to
meet the new demands in their marketplace".

Civolution chief commercial officer Andy Nobbs said, "Since Teletrax?s inception ten years ago, we?ve prided ourselves on providing the most comprehensive media monitoring reporting in the industry. Twentieth Century Fox Television Distribution trusting us to provide the most accurate and valuable intelligence on the international use of its content is testament to the power of the service we have worked relentlessly to build. We feel privileged to help them navigate an otherwise unwieldy international media landscape, and help develop the standards for their global distribution strategy."