MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterpris

Mumbai: The media industry and the economy saw an unprecedented level of disruption post-lockdown phase.

MUMBAI: As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat

Mumbai: TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic.

MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per ce

MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for