MUMBAI: As a growing number are switching to mobile entertainment, Amazon Prime has decided to stream US National Football League games live.
A company spokesperson said that Amazon will live-stream 10 games exclusively for Prime members. Yahoo streamed the first NFL game in 2015.
Before the deal was announced, Twitter, Facebook and YouTube were also in the running. It was learnt that Amazon marched ahead of all for the digital distribution rights. Although Amazon declined to comment on the deal value, it is understood to be around US$ 50m for ten games in a year. Amazon plans to recover its investments by running ads during the games.
Amazon has over 60 million Prime subscribers worldwide, according to analyst reports.
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