MUMBAI: Despite losing the Indian Premier League’s internet and mobile rights to Star India last year, despite a bid of Rs 3900 crore, the company is upping the ante for sports in the APAC region. It has roped in Joyee Biswas as head of sports partnerships APAC. With over 15 years of experience in the media industry, he will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media.
He will start his new professional journey from late May. Prior to this position, he served as ESPN's head of Southeast Asia, APAC. He also worked as the managing director for Eleven Sports Network in Asia. At his new position, Biswas will report to Facebook head of global sports partnerships Dan Reed.
“His background in broadcasting, in particular, will be invaluable as we continue to partner with broadcasters to help them reach new audiences, experiment with new forms of production and monetise their content,” the company said in a release.
Recently, the company elevated India media partnerships head Saurabh Doshi to look after entertainment partnerships for APAC. Doshi’s core focus is to manage strategic relationships with some of the biggest media organisations and public celebrities in the region along with working closely with studios, TV networks and creators in the entertainment space, leveraging the Facebook platform to maximise specific objectives and increasing engagement on the platform.
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