MUMBAI: On 8 July, 2015, between 11 am and 12 noon, celebrated chef Sanjeev Kapoor will reach out to fans on Twitter, powered by Hungama, India’s largest digital service. The celebrity chef will chat with fans while using #SanjeevKapoorsRecipes. With this, Chef Sanjeev Kapoor becomes the first Indian chef to do a Twitter activity to answer all his fans’ questions on food, cooking, tricks to preserve various ingredients and insight into recipes of various cuisines and regions. 

Chef Sanjeev Kapoor has over 100,000 followers on Twitter from across the globe, he will not only chat about food but also his official recipes app called SANJEEV KAPOOR’s RECIPES available on Android, iOS and Windows. With this activity, the Master Chef judge aims to help his fans to resolve any issues they may have with cooking.

The Sanjeev Kapoor's Recipes App offers a wide range of features developed by Hungama Digital Media Entertainmen. Users can access detailed recipes with pictures, there are special, personal notes by Sanjeev Kapoor along with some awesome features like ‘In Your Fridge’ which offers a brilliant solution to everyday dilemma of what to cook? All you need to do is enter ingredients in your fridge and see the magical search results. There’s another feature called ‘Shopping List’ that helps keep a check on marking the missing items in your kitchen as you read a recipe on the app; pull out the list when one is at the supermarket or mail it to yourself. The app can also help locate the nearest Sanjeev Kapoor restaurant with the ‘Restaurant Locator’ feature.

Sanjeev Kapoor said, “I have always believed that food brings us close, helps build communities and strengthen families. A discussion about food is as exciting and enjoyable as having food. Let’s catch up and talk about something that we all love – FOOD. I am looking forward to interacting with foodies from across the world.”

Speaking on the occasion Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment, said, “We are happy to associate with renowned chef Sanjeev Kapoor and his endeavors to promote the Sanjeev Kapoor Recipes app. His chat over Twitter with fans will circulate around the recipes he has created and re-created over the span of his entire career. We hope that with this activity Sanjeev Kapoor’s fans from across the globe will get a chance to interact with him.”