MUMBAI: Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.
“Leading media and content companies know that to respond effectively to the change in viewer consumption habits, they need to adapt their business strategies and models. By embracing OTT models, Turner is continuing to deliver on its brand promise, and we’re excited to be part of this,” Accenture Managing Director Sef Tuma said.
Accenture Video Solution (AVS) integrates digital video management, distribution and monetisation with ubiquitous video consumption. The cloud-based service is enabling Turner to integrate components from AVS along with proprietary and third-party solutions.
“We are reimagining television by taking a fan-centric, technologically innovative approach to deliver high-quality experiences to our audiences wherever and whenever they choose,” Turner digital ventures and innovation, international executive vice president Aksel van der Wal said.
“With Accenture’s flexible video solution, we are continuing to evolve our OTT app development platform and are well-positioned to deliver a wide variety of experiences to a much broader audience,” he added.
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