NEW DELHI: Legendary record executive, investor, talent manager, and CEO of Maverick Records Guy Oseary is joining entertainment streaming service Saavn as a partner and investor.
Oseary’s career in the entertainment industry spans decades of achievement. At Maverick Records, he led the label to sales of over 100 million records, worldwide. His Maverick Films oversaw the Twilight movie series for a combined gross of more than $2 billion in global sales.
In addition to working with Madonna for over 25 years, Oseary works alongside some of the best managers in the music business, representing some of the world’s greatest artists, including U2, Miley Cyrus, Britney Spears, Paul McCartney, Nicki Minaj, Jason Aldean, Fifth Harmony, G-Eazy, and the Weeknd.
As an investor and partner in Saavn, Oseary will help the company continue to build a robust platform for streaming entertainment in India. With a foundation of more than 20 million music tracks, streaming to 196 countries in 13 languages, Saavn claimed its uniquely localized approach has established a new, effective model for international streaming entertainment.
Oseary said: “I have been a big supporter and investor in music streaming for years. Saavn is the leading music service in one of the world’s largest and most dynamic markets. Many artists would love for their music to reach India’s over one billion residents. From the time I’ve been in the music business, that process has always been too complicated; now, through Saavn, it is finally possible to have a true local partner in India that gets it, and will work hand-in-hand with artists and their managers. I’m very impressed by Rishi’s vision and his exciting plans for Saavn moving forward.”
Saavn’s disruptive business model, built around a native mobile advertising platform, fast-growing subscription base, and partnerships with leading mobile carriers, demonstrates a sustainable way forward for the streaming industry, while its original programming initiative is introducing Indian audiences to new modes of premium audio content never before heard in the country. In a region that has traditionally seen music and film consumed simultaneously, Saavn is into OTT distribution of new music and original programming for the millennial generation.
Saavn CEO and Co-founder Rishi Malhotra said: “As we continue to evolve Saavn into the first stop for streaming entertainment in India, we focus on marrying the best content with the best mobile products. Our global perspective and local approach has enabled us to create a powerful streaming economy in India. Guy and I are developing unique artist collaborations for Saavn and we’re honoured to have him as a partner and investor. Guy has incredible instincts across entertainment and media. He understands that we are not building the Spotify or Pandora of India. We are building Saavn in India, for India, and we’re thrilled to work with him to build the company for the long term.”
