MUMBAI: Jabong.com, an online fashion destination, is stepping into the Silicon Valley of India with its new establishment - Jabong Labs.

Jabong’s sole focus since its inception has been fashion and in order to provide fashion with convenience, Jabong is setting up its very own research and development center - Jabong Labs, which will provide customer experience adept with the latest scientific know-how. The goal is to marry the best of consumer experience that comes with buying and experiencing fashion with the state of art technology on the official website and mobile application.

On the occasion of the launch of the new office at Bengaluru, Jabong.com HR head Ashu Malhotra said: “In order to further enhance customer experience, we are establishing a new office in Bengaluru singularly focused on making online shopping more transparent and user friendly. This technology lab will be used to further improve our backend systems with a focus on meeting long term IT goals for the organisation. The new office will include a talent pool of software engineers and techies with extraordinary IT skills who will further contribute to make us market leaders in the online shopping business.”

With the advent of m-commerce and extensive internet penetration within our nation, Jabong has recognised the alarming need to improve and constantly innovate for better technology.

Jabong has in place a strong leadership team that brings strong and relevant industry experience, along with a board of advisers, who are veterans in ecommerce product and technology.

Jabong Technology Labs is one such platform that enables innovation and faster implementation of newer features.